You’ve probably seen more and more QR codes popping up at businesses around the place. And for good reason; since the start of the pandemic, businesses have been looking at different ways to serve their customers virtually. And QR codes provide a convenient way to offer contactless payments and show your market that you’re adaptable and tech savvy.

QR codes have been around since the early 2000s but it wasn’t until 2020 when they became an everyday item. The little black and white squares that make up the code will beam information directly to the phone upon scanning. These days you no longer need a separate app to view a QR code, it can be scanned by simply viewing the code through your phone’s camera. You can use a QR code to provide all sorts of information, menus, coupons, websites and more!

QR codes are easier to make than ever. There are plenty of free apps and websites online that let you upload any information you want and turn it into a QR code in seconds. But why would you want to?

1. QR codes provide a convenient contactless payment method.

QR codes gained popularity out of necessity. During the COVID-19 pandemic, businesses needed a contactless way for customers to order and pay. And so QR codes were introduced, allowing customers to pay without ever having to handle cash or touch an eftpos machine.

But in today’s day and age, everything is about convenience, and it quickly became apparent that these QR codes were a more convenient way to pay than having to line up at a counter, and so, QR codes are here to stay.

So how would you implement a QR code in your business? Simply set up a QR code that accepts payments and place it where your customers can easily access, i.e. at the counter, next to the cash register or at the customers table.

2. QR codes show consumers your business is up to date on the latest technologies.

Small business’ clientele is mostly made up of those under the age of 35, the same demographic that are the largest users of not just QR codes but technologies at large. By using new technology, you show you customers that your business is ‘in the know’ and up to date. Any way you can make their lives easier is the best way to get your customers coming back for more.

3. QR codes provide extra information about your business.

When handing our business cards there is only so much you can put on there before you fill it up with text. Even so, from a design point of view, the less you can put on a business card, the better. So, what’s the solution?

Having a QR code allows you to easily give someone access to whatever information you want, completely at their leisure. You could have a QR code that links to your website, your trading hours, even a video that tells them more about you. But QR codes aren’t just used as a link. You can even have a code that, when scanned, instantly adds you as a contact in someone’s phone. The possibilities are endless!

4. QR codes give you valuable business data.

Something a lot of people don’t think about is the use of QR codes in gathering trackable data. Most QR codes come with tracking features, allowing you to read insights on the users of your code. You track the busiest times at which codes are scanned, the busiest locations, most popular products, how often you get repeat customers and more! It’s also a great way to get customers information to send them promotions.

5. QR codes are super cost effective.

QR codes are an incredibly cost-effective solution. Most QR code generators are completely free online, and QR code printers sell for a steal. With your own QR codes printed, you can accept touch free payments from anywhere you like.

Action Labels & Nameplates are Melbourne’s premier supplier of QR code printers. You can contact us here to get the best deal on a QR code printer today.

5 Ways QR Codes Can Help Your Business

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